iMpact 美讯

iMpact Academy · Case studies

Training that travels.

Selected training work from iMpact Academy, for leadership teams, sales teams and spokespeople preparing to work across borders. Looking for PR results? See the Reputation Management case studies.

6 training case studies

Midea Building Technologies 2025

Cross-cultural sales training for 300 employees from around the world

A three-hour in-person workshop on B2B business development, B2B sales and local communication, held when Midea's global teams gathered in China.

  • 300employees trained
  • Training
  • Corporate (B2B)
  • Going global
  • BR
  • HR
SHEIN 2025

Building international influence and trust, for the leadership team

The 5R methodology, cross-cultural communication and management, and brand crisis management.

  • Training
  • Consumer (B2C)
  • Going global
  • HR
SAIC Motor 2025

Opportunities and challenges for Chinese carmakers abroad

A 2.5-hour session for the group's senior leadership, held in person and online.

  • Training
  • Corporate (B2B)
  • Going global
  • GR
  • BR
CRRC 2025

Public relations for international operations

A three-hour workshop on the 5R methodology and local trust for managers about to be posted overseas.

  • Training
  • Corporate (B2B)
  • Going global
  • GR
  • HR
Beijing Benz 2024

Preparing a CEO for international media at the Beijing Auto Show

A review of 23 outlets and 27 journalists, interview techniques and a mock interview, in a one-to-one session.

  • 27journalists profiled
  • Training
  • Consumer (B2C)
  • Into China
Michael Page 2025

Going-global training for the CEOs a global recruiter works with

The 5R methodology, the essentials of localization and overseas communication, for company leaders deciding their global strategy.

  • Training
  • Corporate (B2B)
  • Into China
  • BR

Also trained: Tencent, ZTE, 1688, Pop Mart, HEYTEA, DNAKE, JUSDA and Dedao alumni in Singapore

University and business school partners

  • Xi'an Jiaotong-Liverpool University
  • Fudan University
  • CEIBS
  • University of International Business and Economics
  • Tsinghua University
  • HKUST