Vocci
2026
A first CES appearance covered by Forbes, CNET and TechCrunch
- 45original articles
- 4CES media awards
- 1.22Bmedia reach
iMpact Global PR
Reputation Management
We build brand awareness, industry influence and trust for consumer and corporate brands, whether you are a Chinese company going global or a global company working in China.
The 5R Methodology
Lasting trust in a new market comes from five relationships, not marketing alone. Our PR content and channels drive all five. Developed through our work with 500+ companies and set out in our founder's books 《新出海》 and 《信任》.
Click any circle to explore that relationship
Foundation: issue and crisis management
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PR and marketing: The content engine
PR and marketing
Content that tells your story well, and channels that keep it going over time. This is the engine that powers the other five relationships.
In practice
Baseus
2025
A record launch for a new audio brand at IFA Berlin
- 203original articles
- 93in Tier 1 media
- 27Best of IFA picks
NAVEE
2026
From scooter brand to mobile robotics company, in two weeks
- 16quality articles
- 500+reposts
- 80M+reach in one week
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GR: Regulators, associations, compliance
Government relations
Understand the people who set the rules in each market, engage them early and openly, and make sure every message stays compliant.
In practice
Midea
2024
A pop-up at La Samaritaine, the week before the Paris Olympics
- 6,000visitors
- 2.5Mmedia impressions
LONGi
2024
Clean-energy leadership at Davos and COP28
- 1,458English-language reports
- 100×the exposure of peer energy firms
Yarbo
2026
Snow-clearing robots donated to a Toronto-area community charity
- 11original articles
- 650+reposts
- 200M+exposure
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BR: Industry outreach, partnerships
Business relations
Open doors with the partners, channels and business communities that decide whether a brand succeeds locally.
In practice
Vocci
2026
A first CES appearance covered by Forbes, CNET and TechCrunch
- 45original articles
- 4CES media awards
- 1.22Bmedia reach
Baseus
2025
A record launch for a new audio brand at IFA Berlin
- 203original articles
- 93in Tier 1 media
- 27Best of IFA picks
NAVEE
2026
From scooter brand to mobile robotics company, in two weeks
- 16quality articles
- 500+reposts
- 80M+reach in one week
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IR: Investors and stakeholders
Investor relations
Tell a clear, consistent story to investors, analysts and financial media in every market where you raise capital or list.
In practice
MenuSifu
2024
A North American restaurant-tech company, announced to China's business media
- 44funding stories worldwide
- 12,000+restaurants served
A leading Chinese AI company
2025
Launching an open-source AI model to Western media and developers
- 34original articles
- 662press release pickups
- 82Mreach
A leading financial platform
2025
Compliant, trust-first communications in Saudi Arabia and the Gulf
- +168%news mentions year on year
- +59%reach year on year
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CSR: Community programmes
Social responsibility
Show up for the communities you sell to, through partnerships that are real, local and visible.
In practice
Bloomage Biotech
2023
A CEO voice at the UN Sustainable Development Goals Summit
- 100+outlet media database
LONGi
2024
Clean-energy leadership at Davos and COP28
- 1,458English-language reports
- 100×the exposure of peer energy firms
FOTILE
2025
A Chinese food culture evening in New York to launch a new dishwasher
- 10original reports
- 645reposts
- 370Mtotal exposure
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HR: Employer brand and local talent
Human resources
Become an employer local talent wants to join, and help your teams work well across cultures.
In practice
Midea Building Technologies
2025
Cross-cultural sales training for 300 employees from around the world
- 300employees trained
Autel Energy
2026
International and Chinese media at once, for an energy brand at CES
- 1,180mentions
- 2.14Btotal reach
Henlius
2025
A global website, deck, brochure and social channels for a biopharma company
Trusted by leading brands, including
No results, no fee.
We measure our work by what it achieves. Pricing is clear and transparent, and you choose services from a menu that fits your goals.
- 25,000+media and industry contacts on five continents
- 10+ yrsaverage team experience
- 24/7response across eight offices
- 6working languages
Consumer and corporate. Two different jobs.
A product launch for shoppers and a reputation programme for regulators and investors need different media, messages and measures. We run both.
Launches and trade shows
- CES, IFA and industry shows
- Best of CES and IFA award entries
- Launch events and pop-ups
Media and reviews
- Tech, lifestyle and consumer media
- Hands-on product reviews and buying guides
- TV segments and Prime Day campaigns
Social and content creators
- Instagram, TikTok, YouTube, X and Reddit
- Creator selection, campaigns and livestreams
- Creative campaigns and ads
Community and CSR
- Non-profit partnerships
- Donations and community events
Brand localization
- Message houses and FAQs
- Websites, brochures, translation
Reputation online
- Trustpilot, BBB and review management
- Social listening and reporting
Consumer results
Vocci
2026
A first CES appearance covered by Forbes, CNET and TechCrunch
For the wearable brand's debut we put quality first: 80+ outlets and 150+ journalists screened, an online briefing for key media who could not attend, and a slot at our Global Connect Show media day.
- 45original articles
- 4CES media awards
- 1.22Bmedia reach
Baseus
2025
A record launch for a new audio brand at IFA Berlin
A custom list of 224 journalists in 21 countries, five tailored pitches, a full media kit, Best of IFA entries, and executive interviews with SCMP, Nikkei Asia and ASCII.
- 203original articles
- 93in Tier 1 media
- 27Best of IFA picks
Ulike
2025
A celebrity pop-up that set up a best-selling Prime Day
Coverage in USA Today, LA Weekly and OK! Magazine. The campaign helped Ulike reach number one on Amazon in several beauty device categories.
- 134Prime Day articles
- 3.18×the coverage of its rival
- 4.29Btotal reach
NAVEE
2026
From scooter brand to mobile robotics company, in two weeks
A launch at the Computer History Museum in Silicon Valley, with in-person interviews and creator livestreams. Covered by USA Today and the LA Times in the US, and China Daily at home.
- 16quality articles
- 500+reposts
- 80M+reach in one week
Midea
2024
A pop-up at La Samaritaine, the week before the Paris Olympics
Design, build, staffing and publicity delivered in three weeks, plus introductions to local Chinese-French elected officials and community associations ahead of Midea's next market push.
- 6,000visitors
- 2.5Mmedia impressions
Yarbo
2026
Snow-clearing robots donated to a Toronto-area community charity
In three weeks we matched Yarbo with the Mon Sheong Foundation, brought the Mayor and Deputy Mayor of Richmond Hill to the donation, secured a letter from a Member of Parliament and arranged a meeting with a former Ontario science minister.
- 11original articles
- 650+reposts
- 200M+exposure
Corporate reputation
- Brand positioning and group brand
- Executive profiles and thought leadership
- Business, trade and industry media
Policy and global forums
- Davos, COP and UN events
- Government and association relations
- Sensitive-issue preparation
Investor relations
- Investor and analyst outreach
- Roadshows and funding news
- Financial media
Employer brand
- LinkedIn and Glassdoor
- Recruitment content and talent events
B2B market entry
- Go-to-market planning
- Sales leads and channel introductions
Content infrastructure
- Websites, decks and brochures for global audiences
- Webinars and industry dialogues
Corporate and B2B results
LONGi
2024
Clean-energy leadership at Davos and COP28
Communication planning, sensitive-issue preparation and media strategy, with interviews for executives on Bloomberg, CGTN and Yicai and a feature in the Financial Times.
- 1,458English-language reports
- 100×the exposure of peer energy firms
Bloomage Biotech
2023
A CEO voice at the UN Sustainable Development Goals Summit
Spokesperson training, event PR and a custom database of 100+ overseas media for the world's leading hyaluronic acid maker. President Zhao Yan's speech was covered by AP News, Yahoo Finance and Benzinga.
- 100+outlet media database
MenuSifu
2024
A North American restaurant-tech company, announced to China's business media
Trade-show news for US restaurant owners, and a three-step funding announcement for Chinese audiences, opening with an exclusive 36Kr interview and front-page placements in Chinese finance media.
- 44funding stories worldwide
- 12,000+restaurants served
A leading financial platform
2025
Compliant, trust-first communications in Saudi Arabia and the Gulf
A strategy aligned with Saudi Vision 2030 and strict financial regulation, ending with the brand's first investment summit, where our CEO moderated a panel on AI in regional investing.
- +168%news mentions year on year
- +59%reach year on year
Henlius
2025
A global website, deck, brochure and social channels for a biopharma company
Benchmarked against Amgen, BMS, Merck and Takeda, we restructured the website, company deck and brochure for investors, partners and regulators, then launched LinkedIn from zero with a social media playbook.
TCL
2024
Thought leadership and an employer brand on LinkedIn
Monthly content on industry trends, local employee stories and multimedia, written for each target market.
- 39,029new followers
- 7.71%engagement rate
In both directions
Most of our clients are Chinese companies going global. We also help global companies reach Chinese media, partners and audiences.
China to the world
Going global
Local teams in North America, Europe, the Middle East and Asia Pacific who understand how Chinese companies work and what local audiences expect.
Going globalThe world to China
Entering China
Chinese business and tech media, from 36Kr to Xinhua, plus executive briefings and media training before China-facing moments.
Entering China
Crisis: from handling to managing
The most effective crisis response starts before anything happens. We look at the whole cycle, with 24/7 monitoring across our offices.
- Before
Review potential risks, plan responses, rehearse, and build media relationships in advance.
- During
Identify the issue fast, get the facts, communicate clearly and lead with the right attitude.
- After
Review, improve, communicate proactively and rebuild trust at the right time.
Experience across consumer electronics, new energy, healthcare, mother and baby products, fresh food and more. Ask us about our crisis work in confidence.
More results
AI and robotics, social media and community programmes.
A leading Chinese AI company
2025
Launching an open-source AI model to Western media and developers
Pitches to 40 international outlets secured senior interviews with Bloomberg, Reuters, CNBC, MIT Technology Review and Wired, with coverage in The New York Times.
- 34original articles
- 662press release pickups
- 82Mreach
SenseRobot
2026
An AI chess robot on 14 live FOX segments during CES
Coverage across North America, Europe and Oceania, including Forbes, AP News and Xinhua, with TV appearances planned separately to drive social reach.
- 42original articles
- 17in Tier 1 media
- 491Mtotal reach
Tencent
2025
A China–US AI dialogue for investors, researchers and policy watchers
We designed the topic, invited six speakers from policy, business and investment, ran the event across time zones and turned it into lasting content.
- 52invited attendees
- 6expert speakers
FOTILE
2025
A Chinese food culture evening in New York to launch a new dishwasher
Co-hosted with NAAFIA, the North American Asian food industry alliance, with consulate officials and well-known New York Chinese restaurants. Covered by People's Daily, China Daily and the New York Daily News.
- 10original reports
- 645reposts
- 370Mtotal exposure
Momcozy
2025
A first US community programme with a children's hospital milk bank
We researched North American non-profits, chose the milk bank at Children's Hospital of The King's Daughters, and arranged the donation of 50 wearable breast pumps.
- 50breast pumps donated
- ~42,000oz of milk supported
Shoplazza
2025
A trusted presence on Reddit for an e-commerce platform
A brand community, expert Q&As and steady participation in r/ecommerce, r/smallbusiness and r/dropshipping, with weekly reporting.
- +673%positive mentions in three months
Planning a launch or a new market? Tell us about your product, your market and your timing. We'll reply within 24 hours with a plan and clear pricing.
Email [email protected]