iMpact 美讯

About iMpact Group

A global team, built for local results.

iMpact Group is headquartered in New York, with offices in San Francisco, Toronto, London, Dubai, Singapore, Hong Kong, Shenzhen and Beijing. We build trust and connection across markets for B2C and B2B brands, through three core businesses: Reputation and PR, Events and Stakeholder Connection, and Training Services.

Who we serve

Companies crossing borders, in either direction.

Our commitments

What clients can count on.

No Result, No Fee

We were the first in our field to tie fees to results. You agree the outcomes up front, from articles and broadcast segments to awards and leads, and if we don’t deliver them, you don’t pay for them. Pricing is clear, and you choose services from a menu that fits your goals.

Cross-cultural experts

Our team is Chinese and international, former journalists, marketers and corporate communicators. We understand how Chinese companies make decisions and what local audiences, media and regulators expect, so your story lands the same way in every market.

A strong local network

25,000+ media and industry contacts on five continents, from top-tier business and tech media to trade associations, creators, investors and community partners, built up by a team averaging 10+ years of experience.

24/7 service

With nine offices from San Francisco to Beijing, someone is always working on your brief. Work hands over between time zones overnight, and we respond to every client request within 24 hours.

Shenzhen speed

Our roots are in Shenzhen, and we work at the pace of the companies reshaping global markets. Launch plans in days, not weeks; photos and footage sent home the same day; and campaigns that keep up with how fast our clients move.

Six working languages

English, Mandarin, Cantonese, German, French and Spanish. We write, pitch and give interviews in the local language, rather than translating, so messages sound natural to every audience.

Leadership

Market, brand and media veterans.

  • Chris Pereira

    Chris Pereira

    Founder and CEO

    20+ years in China. Former Senior Director of Global Public Affairs at Huawei. Forbes Top 30 Innovator and Official Judge of the CES Innovation Awards. MBA, HKUST.

    Chris is regularly interviewed by international media, speaks at events and leads training programmes. For interviews, speaking or training, reach out via chrisjpereira.com.

  • Victor Gao

    Victor Gao

    Co-Founder and Managing Director

    Former inaugural PR Director for Amazon and Uber in China, Executive Partner and CMO at WeWork, PR Director at PepsiCo China and Director of Corporate Communications at Dell.

  • Emily Yin

    Emily Yin

    Co-Founder and Executive Vice President

    Former Senior Vice President of H+K in China and Managing Director for South China. A crisis management specialist.

  • Weijing Tang

    Weijing Tang

    Partner and Dean, iMpact Academy

    15+ years in international PR and marketing, formerly head of marketing for Abbott in Greater China. Co-author of Trust.

  • Du Yang

    Du Yang

    Partner and Head of Global Connect Show

    Former journalist with 5+ years in media. Leads international PR and media programmes for home appliance, consumer electronics, manufacturing and energy brands at CES, IFA, RE+ and ees Europe.

Nine officesHeadquartered in New York

  • New YorkHQ
  • San Francisco
  • Toronto
  • London
  • Dubai
  • Singapore
  • Hong Kong
  • Shenzhen
  • Beijing