A CES debut covered by Forbes, CNET and TechCrunch
- 45original articles
- 4CES media awards
- 1.22Bmedia reach
PR and Reputation Management
We build brand awareness, industry influence and trust for B2C and B2B brands, for Chinese companies going global and global companies in China. 500+ brands have trusted us with their launches, their leaders and their reputation.
No Result, No Fee. Clear pricing, measured by outcomes.
LONGi · 2024
100×the exposure of peer energy firmsFinancial Times · Bloomberg · CGTN
Baseus · 2025
203original articlesSCMP · Nikkei Asia · ASCII
SenseRobot
SenseRobot · 2026
14live FOX segmentsFOX · Forbes · AP News
Ulike · 2025
#1on Amazon in its categoriesUSA Today · LA Weekly · OK! Magazine
Vocci
Vocci · 2026
45original articlesForbes · CNET · TechCrunch
NAVEE · 2026
16quality articlesUSA Today · LA Times · China Daily
Midea · 2024
6,000visitors
US and Europe Confidential client
A leading Chinese AI company · 2025
34original articlesThe New York Times · Bloomberg · Reuters
MenuSifu · 2024
44funding stories worldwide36Kr
FOTILE
FOTILE · 2025
370Mtotal exposurePeople's Daily · China Daily · New York Daily News
Kosmera
Kosmera · 2026
9top-tier outletsWired · Autoblog · Carscoops
TCL · 2024
39,029new followers
China Literature
China Literature · 2024
71pieces in two weeksInternational Business Times · Xinhua · China Daily
Saudi Arabia Confidential client
A leading financial platform · 2025
+168%news mentions year on year
Poposoap
Poposoap · 2025
#1share of voice in its category
United States
Shoplazza · 2025
+673%positive mentions in three months
United States
Gotion · 2023
6,000+new followers
Ulike · 2025
70+dermatologists engagedGQ · Esquire
Tencent Hunyuan
Tencent Hunyuan · 2025
39.7Kviews on one campaign post
Goldenhome
Goldenhome · 2025
7US original reports
United States Confidential client
A Chinese technology company · 2023
+30%brand impressions in two months
Bloomage Biotech · 2023
A CEO's voice at the UN Sustainable Development Goals SummitAP News · Yahoo Finance · Benzinga
Trusted by leading brands
Reputation & PR Case StudiesBusiness growth = reputation + human connection + trust
Lasting trust in business comes from relationships and stakeholder engagement, not marketing alone. Our services drive connection with five stakeholder groups: government, business partners, investors, communities and talent, with PR content and channels at the centre. Developed through our work with 500+ companies and set out in our founder's books Rebuild and Trust.
Click any circle to explore that relationship
Foundation: issue and crisis management
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PR and marketing: The content engine
Content that tells your story well, and channels that keep it going over time. This is the engine that powers the other five relationships.
In practice
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GR: Regulators, associations, compliance
Understand the rules in each market and the institutions behind them, and make sure every message is accurate, transparent and compliant.
iMpact does not provide lobbying services. Where formal government representation is needed, we refer clients to appropriately registered advisers.
In practice
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BR: Industry outreach, partnerships
Open doors with the partners, channels and business communities that decide whether a brand succeeds locally.
In practice
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IR: Investors and stakeholders
Tell a clear, consistent story to investors, analysts and financial media in every market where you raise capital or list.
In practice
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CSR: Community programmes
Show up for the communities you sell to, through partnerships that are real, local and visible.
In practice
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HR: Employer brand and local talent
Become an employer local talent wants to join, and help your teams work well across cultures.
In practice
We have hundreds of case studies across consumer and corporate work. Below is a wide selection. Looking for something specific? Get in touch.
What we do
Results
CES
Vocci 2026
A CES debut covered by Forbes, CNET and TechCrunch
45original articles
Vocci
What we did
We took Vocci's first CES quality-first: a hand-picked media list, a pre-show online briefing for key journalists who couldn't attend, and a slot at our Global Connect Show media day. The result: 45 original articles and four CES media awards.
What happened
Featured inForbes · CNET · TechCrunch
Baseus 2025
A record IFA launch for a new audio brand
203original articles
What we did
Five tailored pitches to journalists in 21 countries, a full media kit, Best of IFA entries and executive interviews. The launch earned 203 original articles, 93 of them in Tier 1 media, and 27 Best of IFA picks.
What happened
Featured inSCMP · Nikkei Asia · ASCII
Silicon Valley
NAVEE 2026
From scooter brand to mobile robotics company, in two weeks
16quality articles
What we did
A Silicon Valley launch at the Computer History Museum, with in-person interviews and creator livestreams, repositioned NAVEE in two weeks, reaching 80 million people in the first week.
What happened
Featured inUSA Today · LA Times · China Daily
Midea 2024
A pop-up at La Samaritaine, the week before the Paris Olympics
6,000visitors
What we did
Design, build, staffing and publicity for a La Samaritaine pop-up, delivered in three weeks. It welcomed 6,000 visitors and laid the groundwork for Midea's next European push.
What happened
Kosmera
Kosmera 2026
An electric performance brand introduced to the world at CES
9top-tier outlets
Kosmera
What we did
A different story for tech, auto and business media, tuned for the US, Europe and the Middle East, reaching 4.36 billion people across nine top-tier outlets.
What happened
Featured inWired · Autoblog · Carscoops · Autobild · il Giornale · Khaleej Times
PixVerse
PixVerse 2026
Bylined stories in Wired and Forbes for an AI video platform
Featured inWired · Forbes
PixVerse
What we did
Targeted pitching to business, tech and specialist media led to bylined features in Wired and Forbes, plus a USA Today video interview at our Global Connect Show media day.
What happened
Featured inWired · Forbes · USA Today · Yanko Design
CES
SenseRobot 2026
An AI chess robot on 14 live FOX segments during CES
14live FOX segments
SenseRobot
What we did
A CES campaign across North America, Europe and Oceania, with TV appearances planned separately to drive social reach. Fourteen live FOX segments and 42 original articles followed.
What happened
Featured inFOX · Forbes · AP News · Xinhua
Ulike 2025
A celebrity pop-up that set up a number-one Prime Day
#1on Amazon in its categories
What we did
A Los Angeles pop-up with local celebrities built momentum into Prime Day, with three times the coverage of Ulike's closest rival. Ulike went on to rank number one on Amazon in several beauty device categories.
What happened
Featured inUSA Today · LA Weekly · OK! Magazine
Ulike 2025
Winning over dermatologists at the American Academy of Dermatology
70+dermatologists engaged
What we did
Doctor partnerships, an expert talk by a dermatologist and visits from GQ and Esquire journalists put Ulike in front of 70+ dermatologists, so professionals drove awareness and sales.
What happened
Featured inGQ · Esquire
FOTILE
FOTILE 2025
A Chinese food culture evening in New York, to launch a new dishwasher
370Mtotal exposure
FOTILE
What we did
Co-hosted with NAAFIA, the North American Asian food industry alliance, with leading New York Chinese restaurants. The evening reached 370 million people through coverage in China and the US.
What happened
Featured inPeople's Daily · China Daily · New York Daily News
What we did
We matched Yarbo with the Mon Sheong Foundation and organised a snow-robot donation attended by local civic leaders, reaching 200 million people.
What happened
What we did
We researched North American non-profits and partnered Momcozy with the milk bank at Children's Hospital of The King's Daughters, donating 50 wearable breast pumps that support around 42,000 oz of donor milk.
What happened
Poposoap
Poposoap 2025
From almost unknown to number one in US water gardening
#1share of voice in its category
Poposoap
What we did
A dedicated media network, partnerships with US water-garden associations, creator stories and a new Pinterest channel made Poposoap the most-covered brand in its category.
What happened
Tencent Hunyuan
Tencent Hunyuan 2025
Creative X campaigns and a creator network for a 3D AI model
39.7Kviews on one campaign post
Tencent Hunyuan
What we did
Two themed campaigns on X and a network of 95 North American and European creators in AI, design, education, pets and food, with one campaign post reaching 39,700 views.
What happened
Dreame 2026
Three new robots, one clear story, on stage with USA Today
Featured inUSA Today
What we did
Media training from our CEO before the show, a sharpened media kit and a two-minute stage moment at Global Connect Show CES. USA Today filmed and published a video from the event.
What happened
Featured inUSA Today
Ascentiz
Ascentiz 2026
An exoskeleton brand's first international showcase
20articles
Ascentiz
What we did
Face-to-face time with tech and health journalists at our Global Connect Show media day led to 20 articles and three CES-related awards.
What happened
Keenray
Keenray 2023
The first product placement in ShowStoppers history, at CES
Keenray
What we did
Local relationships put Keenray's heated towel bucket at the entrance of the ShowStoppers CES media event, where media and partners tried it first-hand.
What happened
Media and partners tried the product first-hand at the entrance of one of CES's busiest media events.
Vbot
Vbot 2026
Four media awards at a first CES for a robot dog
4media awards
Vbot
What we did
For Vbot's first CES we built a local story around real-life use, pitched for Best of CES awards, staffed the booth for media over several days, and sent footage back to China the same day.
What happened
Featured inYanko Design · Android Headlines · Trusted Reviews
Hengbot
Hengbot 2025
A robot-dog media briefing at our New York office
7journalists attended
Hengbot
What we did
We hosted Hengbot's media briefing at our New York office: event planning, media training, invitations from a list of 30+ New York journalists and 20+ KOLs, and on-site support for a live demo of its Sirius robot.
What happened
Featured inTechRadar
UREVO
UREVO 2024
Three US TV segments in the week before Prime Day
5M+TV viewers
UREVO
What we did
For home-fitness brand UREVO we picked lifestyle shows on major US networks and secured Coffee with America, FOX 7 Austin and FOX 26 Houston the week before Prime Day, with a two-minute interview brief for each.
What happened
Featured inFOX 7 Austin · FOX 26 Houston · Coffee with America
ugee
ugee 2025
Always-on media relations in Europe and the US, with Forbes coverage
16original articles in leading media
ugee
What we did
An always-on media programme: competitor research to sharpen the selling points, targeted product reviews, and stories timed to launches, back-to-school, Prime Day and marathon season, managed across a list of 100+ European and US outlets.
What happened
Featured inForbes · Notebookcheck · International Business Times · OK! Magazine
LiveLarge Home
LiveLarge Home 2026
A rebuilding story, one year after the Los Angeles wildfires
396outlets carried the story
LiveLarge Home
What we did
Within a month of the brief, we told the real story of singer Aloe Blacc rebuilding his home with LiveLarge's modular house, a year after the LA wildfires, focusing on local and construction media so it read as proof of delivery rather than a celebrity story.
What happened
Featured inLA Weekly · California Business Journal · Industrial Equipment News
Bondee
Bondee 2025
A Reddit launch for a Gen Z social app
185Kimpressions
Bondee
What we did
Before Bondee's North American launch, we interviewed and surveyed 20+ US Gen Z users to find the core story, then ran a four-week Reddit programme across several communities, with memes built on local trends.
What happened
Writech
Writech 2025
Back-to-school campus events at five US universities
5,000+students took part
Writech
What we did
Research pointed to female college students, especially art students, as Writech's core audience. We ran wish-wall campus events at five US universities for back-to-school, with our China and US teams working round the clock.
What happened
Dream Valley
Dream Valley 2024
Sleep science behind a cooling blanket, and a keynote at SLEEP 2024
Featured inSleep Review
Dream Valley
What we did
We partnered Dream Valley with sleep-research company SleepScore on a study using real sleep data, turning the findings into measurable selling points. At SLEEP 2024 in Houston, the group chairman gave a keynote and spoke with local medical KOLs.
What happened
Featured inSleep Review
Dreame 2026
12 CES videos for Dreame's emerging-market social channels
1,200+average likes per post
What we did
We worked back from what CES media cared about, wrote 12 short video scripts for Latin American and Middle Eastern audiences, and ran the shoots, delivering each video the same day.
What happened
What we did
We monitored conversation on YouTube, Facebook, Instagram, TikTok, Indiegogo and LinkedIn, tagged every mention by sentiment, product feedback, user experience and competitor news, and reported to the product and customer-service teams every two weeks.
What happened
Product and customer-service teams who now hear what overseas users say every two weeks, and fix issues before they grow.
What we do
Results
UN SDG Summit
Bloomage Biotech 2023
A CEO's voice at the UN Sustainable Development Goals Summit
Featured inAP News · Yahoo Finance
What we did
Spokesperson training, event PR and targeted outreach for the world's leading hyaluronic acid maker. President Zhao Yan's speech was covered by AP News, Yahoo Finance and Benzinga.
What happened
Featured inAP News · Yahoo Finance · Benzinga
Davos · COP28
LONGi 2024
Clean-energy leadership at Davos and COP28
100×the exposure of peer energy firms
What we did
Communication planning, sensitive-issue preparation and media strategy, with executive interviews on Bloomberg, CGTN and Yicai and a Financial Times feature: 100 times the exposure of peer energy firms.
What happened
Featured inFinancial Times · Bloomberg · CGTN · Yicai
MenuSifu 2024
A US restaurant-tech company, introduced to China's business media
44funding stories worldwide
What we did
Trade-show news for US restaurant owners, and a three-step funding announcement for Chinese audiences, opening with an exclusive 36Kr interview and front-page placements in Chinese finance media.
What happened
Featured in36Kr
What we did
Focused pitching to 40 international outlets secured senior interviews with Bloomberg, Reuters, CNBC, MIT Technology Review and Wired, and coverage in The New York Times.
What happened
Featured inThe New York Times · Bloomberg · Reuters · CNBC · Wired
Goldenhome
Goldenhome 2025
A first US factory opening, introduced to Dallas
7US original reports
Goldenhome
What we did
A message house and fact sheet built from scratch for the KBIS trade show and the Dallas factory opening, which local economic development partners welcomed and shared on their own channels.
What happened
What we did
A strategy aligned with Saudi Vision 2030 and strict financial regulation, culminating in the brand's first investment summit, where our CEO moderated a panel on AI in regional investing.
What happened
Henlius
Henlius 2025
A global-standard website, deck and social presence for a biopharma company
Henlius
What we did
Benchmarked against Amgen, BMS, Merck and Takeda, we rebuilt the website, company deck and brochure for investors, partners and regulators, and launched LinkedIn from zero with a social playbook.
What happened
A website, company deck and LinkedIn presence that meet the standard of global pharma peers, ready for investors, partners and regulators.
Lingong Group
Lingong Group 2025
One group brand, launched in the chairman's New Year message
Lingong Group
What we did
After a 19-year joint venture ended, leadership interviews across the group and a competitor review produced a new brand promise and framework, launched to staff, partners and customers worldwide in the chairman's 2026 New Year message.
What happened
One brand story the whole group now tells in the same way, to staff, partners and customers worldwide.
China Literature
China Literature 2024
A three-year partnership with the British Library, launched in London
71pieces in two weeks
China Literature
What we did
Local media at the launch, executive interviews on both sides and on-the-ground support, generating 71 pieces of coverage in two weeks.
What happened
Featured inInternational Business Times · Xinhua · China Daily · Global Times
CES
TCL 2024
39,000 new LinkedIn followers for a global electronics brand
39,029new followers
What we did
Monthly thought leadership on industry trends, local employee stories and multimedia, written for each target market.
What happened
Gotion 2023
An employer brand that supports hiring in the US
6,000+new followers
What we did
Employee stories, ESG and RE+ trade-show content, all written to attract local talent: 6,000+ new followers and 45.9% more page visits.
What happened
What we did
Employee interviews, a refreshed profile and a response playbook for reviews lifted brand impressions by 30% in two months.
What happened
Shoplazza 2025
Positive mentions up 673% on Reddit in three months
+673%positive mentions in three months
What we did
A brand community, expert Q&As and steady participation in r/ecommerce, r/smallbusiness and r/dropshipping, with weekly reporting.
What happened
Tencent
Tencent 2025
A China–US AI dialogue for investors, researchers and policy watchers
Tencent
What we did
We shaped the topic, brought together six speakers from business, research and investment, ran the event across time zones and turned it into lasting content.
What happened
A substantive China–US AI dialogue with six expert voices, and lasting content for Tencent's international channels.
Autel Energy
Autel Energy 2026
International and Chinese media at once, for an energy brand at CES
1,180mentions
Autel Energy
What we did
A complete media toolkit before the show, our Global Connect Show media day, interviews with Xinhua, TMTPost and Benzinga, and round-the-clock monitoring. The brand earned 1,180 mentions.
What happened
Featured inXinhua · TMTPost · Benzinga
Nuon Medical
Nuon Medical 2025
From beauty gadget to beauty-tech engineering company, at CES
127Mexposure during CES
Nuon Medical
What we did
We repositioned Nuon Medical around its engineering system, design thinking and scalable business model, built a focused list of beauty-tech, medical-engineering and design journalists, and prepared a briefing book for booth interviews.
What happened
Featured inLA Times · Cosmetics Business · Yanko Design
Bloomage Biotech
Bloomage Biotech 2025
Ingredient launches at SCC, IFT and CPHI, in the trade press
Featured inPersonal Care Magazine · NutraIngredients Asia
Bloomage Biotech
What we did
We supported Bloomage at SCC77, IFT and CPHI with a release for its new Bloomsurfact EncapCare RP ingredient, and pitched in-depth stories on its Southeast Asia expansion, UltraHA and MitoPQQ.
What happened
Featured inPersonal Care Magazine · NutraIngredients Asia · Ingredient News
Artly AI
Artly AI 2025
One content system for an AI robot-barista company
11blog articles in 2025
Artly AI
What we did
We built one storyline across Artly's technology brand (Artly AI), product brand (BaristaBot) and café brand (Artly Coffee), and ran the blog and monthly newsletter, adding Instagram and LinkedIn from Q4.
What happened
Red Sky Lighting
Red Sky Lighting 2025
A new 18-page brochure and positioning for a US industrial brand
18page brochure, in one month
Red Sky Lighting
What we did
For Wisconsin-based industrial lighting company Red Sky Lighting, we reworked the brand positioning and rewrote and redesigned the company brochure, delivering 18 pages in one month.
What happened
KUKA Home
KUKA Home 2025
A new English company profile for overseas partner meetings
KUKA Home
What we did
Ahead of senior leaders' overseas market visits, we rewrote KUKA Home's short and full English company profiles, with a clearer story and natural local language. The front-line team found them immediately useful.
What happened
Two company profiles the front-line team now uses in overseas partner meetings, with a clearer story in natural English.
We work in both directions, and have helped hundreds of companies on each side: Chinese companies building trust overseas, and global companies building relationships with Chinese media, partners and audiences.
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