Reputation Management · Case studies
Selected work from our Reputation Management practice: launches, media relations, social media and corporate communications. Looking for training? See the iMpact Academy case studies.
We took Vocci's first CES quality-first: a hand-picked media list, a pre-show online briefing for key journalists who couldn't attend, and a slot at our Global Connect Show media day. The result: 45 original articles and four CES media awards.
Featured inForbes · CNET · TechCrunch
Five tailored pitches to journalists in 21 countries, a full media kit, Best of IFA entries and executive interviews. The launch earned 203 original articles, 93 of them in Tier 1 media, and 27 Best of IFA picks.
Featured inSCMP · Nikkei Asia · ASCII
A Silicon Valley launch at the Computer History Museum, with in-person interviews and creator livestreams, repositioned NAVEE in two weeks, reaching 80 million people in the first week.
Featured inUSA Today · LA Times · China Daily
Design, build, staffing and publicity for a La Samaritaine pop-up, delivered in three weeks. It welcomed 6,000 visitors and laid the groundwork for Midea's next European push.
Spokesperson training, event PR and targeted outreach for the world's leading hyaluronic acid maker. President Zhao Yan's speech was covered by AP News, Yahoo Finance and Benzinga.
Featured inAP News · Yahoo Finance · Benzinga
Communication planning, sensitive-issue preparation and media strategy, with executive interviews on Bloomberg, CGTN and Yicai and a Financial Times feature: 100 times the exposure of peer energy firms.
Featured inFinancial Times · Bloomberg · CGTN · Yicai
Trade-show news for US restaurant owners, and a three-step funding announcement for Chinese audiences, opening with an exclusive 36Kr interview and front-page placements in Chinese finance media.
Featured in36Kr
A different story for tech, auto and business media, tuned for the US, Europe and the Middle East, reaching 4.36 billion people across nine top-tier outlets.
Featured inWired · Autoblog · Carscoops · Autobild · il Giornale · Khaleej Times
Targeted pitching to business, tech and specialist media led to bylined features in Wired and Forbes, plus a USA Today video interview at our Global Connect Show media day.
Featured inWired · Forbes · USA Today · Yanko Design
A CES campaign across North America, Europe and Oceania, with TV appearances planned separately to drive social reach. Fourteen live FOX segments and 42 original articles followed.
Featured inFOX · Forbes · AP News · Xinhua
Focused pitching to 40 international outlets secured senior interviews with Bloomberg, Reuters, CNBC, MIT Technology Review and Wired, and coverage in The New York Times.
Featured inThe New York Times · Bloomberg · Reuters · CNBC · Wired
A Los Angeles pop-up with local celebrities built momentum into Prime Day, with three times the coverage of Ulike's closest rival. Ulike went on to rank number one on Amazon in several beauty device categories.
Featured inUSA Today · LA Weekly · OK! Magazine
Doctor partnerships, an expert talk by a dermatologist and visits from GQ and Esquire journalists put Ulike in front of 70+ dermatologists, so professionals drove awareness and sales.
Featured inGQ · Esquire
Co-hosted with NAAFIA, the North American Asian food industry alliance, with leading New York Chinese restaurants. The evening reached 370 million people through coverage in China and the US.
Featured inPeople's Daily · China Daily · New York Daily News
We matched Yarbo with the Mon Sheong Foundation and organised a snow-robot donation attended by local civic leaders, reaching 200 million people.
We researched North American non-profits and partnered Momcozy with the milk bank at Children's Hospital of The King's Daughters, donating 50 wearable breast pumps that support around 42,000 oz of donor milk.
A message house and fact sheet built from scratch for the KBIS trade show and the Dallas factory opening, which local economic development partners welcomed and shared on their own channels.
A strategy aligned with Saudi Vision 2030 and strict financial regulation, culminating in the brand's first investment summit, where our CEO moderated a panel on AI in regional investing.
Benchmarked against Amgen, BMS, Merck and Takeda, we rebuilt the website, company deck and brochure for investors, partners and regulators, and launched LinkedIn from zero with a social playbook.
After a 19-year joint venture ended, leadership interviews across the group and a competitor review produced a new brand promise and framework, launched to staff, partners and customers worldwide in the chairman's 2026 New Year message.
Local media at the launch, executive interviews on both sides and on-the-ground support, generating 71 pieces of coverage in two weeks.
Featured inInternational Business Times · Xinhua · China Daily · Global Times
Monthly thought leadership on industry trends, local employee stories and multimedia, written for each target market.
Employee stories, ESG and RE+ trade-show content, all written to attract local talent: 6,000+ new followers and 45.9% more page visits.
Employee interviews, a refreshed profile and a response playbook for reviews lifted brand impressions by 30% in two months.
A brand community, expert Q&As and steady participation in r/ecommerce, r/smallbusiness and r/dropshipping, with weekly reporting.
A dedicated media network, partnerships with US water-garden associations, creator stories and a new Pinterest channel made Poposoap the most-covered brand in its category.
We shaped the topic, brought together six speakers from business, research and investment, ran the event across time zones and turned it into lasting content.
Two themed campaigns on X and a network of 95 North American and European creators in AI, design, education, pets and food, with one campaign post reaching 39,700 views.
We worked back from what CES media cared about, wrote 12 short video scripts for Latin American and Middle Eastern audiences, and ran the shoots, delivering each video the same day.
An always-on media programme: competitor research to sharpen the selling points, targeted product reviews, and stories timed to launches, back-to-school, Prime Day and marathon season, managed across a list of 100+ European and US outlets.
Featured inForbes · Notebookcheck · International Business Times · OK! Magazine
For home-fitness brand UREVO we picked lifestyle shows on major US networks and secured Coffee with America, FOX 7 Austin and FOX 26 Houston the week before Prime Day, with a two-minute interview brief for each.
Featured inFOX 7 Austin · FOX 26 Houston · Coffee with America
We partnered Dream Valley with sleep-research company SleepScore on a study using real sleep data, turning the findings into measurable selling points. At SLEEP 2024 in Houston, the group chairman gave a keynote and spoke with local medical KOLs.
Featured inSleep Review
We repositioned Nuon Medical around its engineering system, design thinking and scalable business model, built a focused list of beauty-tech, medical-engineering and design journalists, and prepared a briefing book for booth interviews.
Featured inLA Times · Cosmetics Business · Yanko Design
Ahead of senior leaders' overseas market visits, we rewrote KUKA Home's short and full English company profiles, with a clearer story and natural local language. The front-line team found them immediately useful.
We hosted Hengbot's media briefing at our New York office: event planning, media training, invitations from a list of 30+ New York journalists and 20+ KOLs, and on-site support for a live demo of its Sirius robot.
Featured inTechRadar
We built one storyline across Artly's technology brand (Artly AI), product brand (BaristaBot) and café brand (Artly Coffee), and ran the blog and monthly newsletter, adding Instagram and LinkedIn from Q4.
For Vbot's first CES we built a local story around real-life use, pitched for Best of CES awards, staffed the booth for media over several days, and sent footage back to China the same day.
Featured inYanko Design · Android Headlines · Trusted Reviews
For Wisconsin-based industrial lighting company Red Sky Lighting, we reworked the brand positioning and rewrote and redesigned the company brochure, delivering 18 pages in one month.
We supported Bloomage at SCC77, IFT and CPHI with a release for its new Bloomsurfact EncapCare RP ingredient, and pitched in-depth stories on its Southeast Asia expansion, UltraHA and MitoPQQ.
Featured inPersonal Care Magazine · NutraIngredients Asia · Ingredient News
Within a month of the brief, we told the real story of singer Aloe Blacc rebuilding his home with LiveLarge's modular house, a year after the LA wildfires, focusing on local and construction media so it read as proof of delivery rather than a celebrity story.
Featured inLA Weekly · California Business Journal · Industrial Equipment News
Research pointed to female college students, especially art students, as Writech's core audience. We ran wish-wall campus events at five US universities for back-to-school, with our China and US teams working round the clock.
Before Bondee's North American launch, we interviewed and surveyed 20+ US Gen Z users to find the core story, then ran a four-week Reddit programme across several communities, with memes built on local trends.
We monitored conversation on YouTube, Facebook, Instagram, TikTok, Indiegogo and LinkedIn, tagged every mention by sentiment, product feedback, user experience and competitor news, and reported to the product and customer-service teams every two weeks.
